Plastics are one of the greatest contributors to pollution worldwide today. Of the approximately 8.3 billion tonnes of plastic1 produced from 1950 to 2015, about 30% is still in use. Only 10% was recycled on destroyed. Most of the remainder – 60% – resides in landfills or in nature. In Austria alone, 5,000 tonnes of plastic waste end up in the environment every year.
Our new bioplastic product, AGENACOMP®, is compostable and helps reduce plastic waste, while opening up additional market opportunities for us amid the planned ban on non-degradable plastic bags in Austria. Innovation and vision coupled with environmentally responsible action, as enshrined in our corporate philosophy, ensure sustainable opportunities for our environment and AGRANA.
People today are increasingly mindful of their actions and try to live healthier lives. They feel a responsibility towards themselves, their fellow humans, and nature. This has an impact on their behaviour as consumers. More and more are asking where a product comes from, under what conditions it was made, and what ingredients it contains.
Under the general banner of the term “sustainability”, AGRANA pursues the environmental, economic and social aspects of responsible business. Sustainability is an integral part of our company philosophy and is practiced over the entire value chain, beginning with the raw materials. In the sourcing of agricultural raw materials and intermediate products at AGRANA, we rely strongly on long-term partnerships with our growers. Contract farming enables close collaboration with our suppliers. This way, we can work together on improving and maintaining the quality, environmental and social standards in the production chain.
GRANA’s second Chinese fruit preparations plant, in Changzhou, China, began operation on schedule and successfully towards the end of the 2018|19 financial year. With this largest single investment in China to date, we are responding to rising demand in the world’s largest yoghurt market.
Globally we are pursuing two aims: to expand in emerging markets, and to consolidate and further strengthen our market position in existing markets. Proximity to the market is crucial so that we can best address the needs of local customers and their taste preferences. With both these goals, the focus is on healthy and sustainable growth.
Through efficient raw material use, innovative technologies and outstanding product innovations, AGRANA utilises almost 100% of the agricultural raw materials employed – in all its business segments.
For AGRANA, agricultural crops are far too valuable not to utilise them fully. True to the Group-wide principle of complete utilisation, AGRANA works hard to convert all parts of the raw materials used into marketable, desirable products. This minimises the need for waste disposal and enhances our business success.