Fruit preparations are special customized products for:

• the dairy industry,
• the baked products industry,
• the ice cream industry,
• the food service-industry

Fruit juice concentrates customers are fruit juice and beverage bottlers and fillers.

• AGRANA produces starch and special starch products
• Starch: is a complex carbohydrate which is insoluble in water. Starch is used in food processing e.g. as thickener and for technical purposes e.g. in the paper manufacturing process
• Bioethanol is part of the starch business

Sugar is sold:

• to consumers via the food trade e.g. as "Wiener Zucker" as brand in Austria and
• to manufacturers: e.g. soft drinks industry, confectionery industry, fermentation industry, other food and beverage industries